As we enter a new era of digital marketing, B2B businesses must stay ahead of the curve to remain competitive. In this article, we'll explore the latest trends and statistics that will shape your marketing strategy in 2024.

In today's digital landscape, businesses are constantly looking for new and innovative ways to reach their target audience. One effective strategy that has gained popularity in recent years is influencer marketing. In this article, we'll explore the benefits of partnering with social media influencers and provide tips on how to do it effectively.

In today's digital landscape, businesses are faced with a plethora of marketing options to reach their target audience. Two of the most popular strategies are Search Engine Optimisation (SEO) and social media marketing. But which one is more effective for your business? In this article, we'll explore the benefits and drawbacks of each approach, and examine the statistics that support their use in different types of businesses.

As Google Chrome, the world’s most popular web browser, phases out support for third-party cookies by the end of 2024, marketers who rely on artificial intelligence (AI) for targeting and personalisation face a significant shift. This move, driven by increasing concerns over privacy and data protection, signals a crucial pivot in the digital marketing landscape.

Third-party cookies have been instrumental in enabling advertisers to track user behaviour across different sites to create detailed user profiles. This data is central to AI systems that predict user preferences and deliver personalised advertising content. Google's decision reflects a broader industry trend towards prioritising user privacy, aligning with similar changes by other browsers like Apple's Safari and Mozilla's Firefox.

As a business owner, you understand the importance of having a strong online presence to attract potential clients and drive conversions. One of the most effective ways to achieve this is by optimising your website for search engines, also known as SEO (Search Engine Optimisation). In this article, we'll discuss SEO strategies that help you increase organic traffic and conversions.

As a business owner in the digital age, it's important to stay ahead of the curve when it comes to eCommerce trends and technologies. At PixelPlan, we understand the importance of staying informed and adapting to the latest advancements in the industry. In this article, we'll explore some of the key trends and technologies shaping the future of eCommerce.

In today's digital age, graphic design plays a crucial role in creating visually appealing marketing campaigns that capture the attention of your target audience. Whether it's a social media post, a billboard or a product landing page, graphics can make or break the success of your marketing efforts. But with so many design options available, it's easy to feel overwhelmed and unsure of where to start.

That's where PixelPlan comes in. Our team of expert graphic designers is dedicated to helping businesses like yours create effective marketing campaigns that drive results. But before we dive into how we can help, let's first discuss some graphic design tips and best practices for creating visually appealing campaigns.

In a world where data-driven marketing has become the norm, Google's announcement to phase out third-party cookies has left many businesses and marketers feeling uncertain about their future. As a B2B consulting and project management agency, PixelPlan is committed to helping businesses adapt to this change and continue to thrive in the digital landscape, just as we ourselves need to. In this article, we'll explore the impact of Google's decision, the challenges and opportunities it presents, and strategies for businesses to pivot their marketing approaches in a post-cookie world.

In today's competitive marketing landscape, personalisation is no longer a nice-to-have, but a must-have for businesses looking to connect with their audience and drive sales. According to a study by Accenture, 91% of consumers are more likely to shop with a brand that provides relevant offers and recommendations.

So, how can businesses use data to create targeted campaigns that resonate with their audience? The key is to leverage customer data, such as purchase history, browsing behaviour and demographic information, to create personalised experiences that speak directly to the individual customer.

With the rise of digital technology, having a website has become an essential part of any business's online presence. While custom-built websites were once the norm, website builders have become increasingly popular due to their ease of use, affordability and versatility. In this article, we'll compare six popular website builders - Squarespace, Shopify, Wix, Weebly, Wordpress and GoDaddy - based on pros and cons, pricing, user-friendliness, cost and integrations with other applications.

In today's digital age, businesses are constantly looking for ways to measure the success of their marketing campaigns. While click-through rates (CTR) were once the go-to metric, savvy marketers know that there's more to the story. At PixelPlan, we understand the importance of evaluating campaign success beyond CTR, which is why we're diving deep into advanced metrics, conversion attribution models, customer lifetime value (CLV) and return on investment (ROI) calculations.

As a business owner or executive-level employee, you understand the importance of investing in marketing efforts to promote your brand and drive sales. In this article, we'll discuss the importance of measuring your marketing efforts and how you can track your ROI.

In the ever-changing digital landscape, businesses are adopting innovative technologies to enhance customer engagement and elevate their customer relationship management (CRM) strategies. One such groundbreaking technology reshaping the way companies interact with their customers is Artificial Intelligence (AI).

In this article, we will delve into the transformative role of AI in CRM, exploring AI-powered chatbots, predictive analytics and personalised customer interactions. Get ready to discover real-world examples of businesses benefiting from AI-driven CRM solutions and learn how you can leverage the power of AI to revolutionise your customer engagement practices.