As Google Chrome, the world’s most popular web browser, phases out support for third-party cookies by the end of 2024, marketers who rely on artificial intelligence (AI) for targeting and personalisation face a significant shift. This move, driven by increasing concerns over privacy and data protection, signals a crucial pivot in the digital marketing landscape.

Third-party cookies have been instrumental in enabling advertisers to track user behaviour across different sites to create detailed user profiles. This data is central to AI systems that predict user preferences and deliver personalised advertising content. Google's decision reflects a broader industry trend towards prioritising user privacy, aligning with similar changes by other browsers like Apple's Safari and Mozilla's Firefox.

As a business owner in the digital age, it's important to stay ahead of the curve when it comes to eCommerce trends and technologies. At PixelPlan, we understand the importance of staying informed and adapting to the latest advancements in the industry. In this article, we'll explore some of the key trends and technologies shaping the future of eCommerce.

In a world where data-driven marketing has become the norm, Google's announcement to phase out third-party cookies has left many businesses and marketers feeling uncertain about their future. As a B2B consulting and project management agency, PixelPlan is committed to helping businesses adapt to this change and continue to thrive in the digital landscape, just as we ourselves need to. In this article, we'll explore the impact of Google's decision, the challenges and opportunities it presents, and strategies for businesses to pivot their marketing approaches in a post-cookie world.

In today's competitive marketing landscape, personalisation is no longer a nice-to-have, but a must-have for businesses looking to connect with their audience and drive sales. According to a study by Accenture, 91% of consumers are more likely to shop with a brand that provides relevant offers and recommendations.

So, how can businesses use data to create targeted campaigns that resonate with their audience? The key is to leverage customer data, such as purchase history, browsing behaviour and demographic information, to create personalised experiences that speak directly to the individual customer.

In the ever-changing digital landscape, businesses are adopting innovative technologies to enhance customer engagement and elevate their customer relationship management (CRM) strategies. One such groundbreaking technology reshaping the way companies interact with their customers is Artificial Intelligence (AI).

In this article, we will delve into the transformative role of AI in CRM, exploring AI-powered chatbots, predictive analytics and personalised customer interactions. Get ready to discover real-world examples of businesses benefiting from AI-driven CRM solutions and learn how you can leverage the power of AI to revolutionise your customer engagement practices.