As we enter a new era of digital marketing, B2B businesses must stay ahead of the curve to remain competitive. In this article, we'll explore the latest trends and statistics that will shape your marketing strategy in 2024.

As technology continues to evolve, user interface (UI) designers are facing new challenges in creating intuitive, user-centred experiences. In this article, we'll delve into the world of OpenUI, a revolutionary concept that's set to transform the way we design interfaces, and its impact on UI designers.

In today's digital landscape, businesses are constantly looking for new and innovative ways to reach their target audience. One effective strategy that has gained popularity in recent years is influencer marketing. In this article, we'll explore the benefits of partnering with social media influencers and provide tips on how to do it effectively.

In today's digital landscape, businesses are faced with a plethora of marketing options to reach their target audience. Two of the most popular strategies are Search Engine Optimisation (SEO) and social media marketing. But which one is more effective for your business? In this article, we'll explore the benefits and drawbacks of each approach, and examine the statistics that support their use in different types of businesses.

Imagine a world where developers can create and train AI models without needing to know the intricacies of machine learning algorithms and programming. This is the vision of OpenDevin, a new AI development platform that aims to make AI development more accessible and efficient for software developers and engineers.

WHAT IS OPENDEVIN?

OpenDevin is a new AI platform that aims to revolutionise the way developers build and deploy software applications. It is an open-source platform that provides a web-based interface for building, training, and deploying AI models. It is designed to be user-friendly, allowing developers to work with AI models without needing extensive knowledge of machine learning algorithms and programming.

As Google Chrome, the world’s most popular web browser, phases out support for third-party cookies by the end of 2024, marketers who rely on artificial intelligence (AI) for targeting and personalisation face a significant shift. This move, driven by increasing concerns over privacy and data protection, signals a crucial pivot in the digital marketing landscape.

Third-party cookies have been instrumental in enabling advertisers to track user behaviour across different sites to create detailed user profiles. This data is central to AI systems that predict user preferences and deliver personalised advertising content. Google's decision reflects a broader industry trend towards prioritising user privacy, aligning with similar changes by other browsers like Apple's Safari and Mozilla's Firefox.

Outsourcing software development can be a strategic move for businesses looking to reduce costs, access specialised skills and accelerate time-to-market. However, without proper planning and execution, it can also lead to common mistakes that can negatively impact project outcomes. In this article, we will discuss five common mistakes to avoid when outsourcing software development and how to mitigate those risks.

Starting a small business can be an exciting and rewarding experience, but it also comes with its own set of challenges. Many small businesses fail within the first few years due to common mistakes that could have been avoided with proper planning and execution. In this article, we will discuss six common mistakes to avoid when starting a small business and how to navigate the challenges of entrepreneurship.

In today's digital age, software development has become an integral part of business operations. With the rise of technology, businesses are constantly looking for ways to improve their operations, streamline processes and enhance customer satisfaction. One crucial aspect that can make or break a software's success is User Experience (UX).

As a business owner, you understand the importance of having a strong online presence to attract potential clients and drive conversions. One of the most effective ways to achieve this is by optimising your website for search engines, also known as SEO (Search Engine Optimisation). In this article, we'll discuss SEO strategies that help you increase organic traffic and conversions.

As a business owner in the digital age, it's important to stay ahead of the curve when it comes to eCommerce trends and technologies. At PixelPlan, we understand the importance of staying informed and adapting to the latest advancements in the industry. In this article, we'll explore some of the key trends and technologies shaping the future of eCommerce.

In today's digital age, businesses are constantly seeking ways to improve efficiency and streamline their operations. One powerful strategy for achieving these goals is by automating business processes using software and technology. In this article, we'll explore how to effectively automate your business processes and maximise efficiency. PixelPlan, a B2B consulting and project management agency, specialises in helping businesses achieve this goal through their expertise in software development and management.

In today's digital age, graphic design plays a crucial role in creating visually appealing marketing campaigns that capture the attention of your target audience. Whether it's a social media post, a billboard or a product landing page, graphics can make or break the success of your marketing efforts. But with so many design options available, it's easy to feel overwhelmed and unsure of where to start.

That's where PixelPlan comes in. Our team of expert graphic designers is dedicated to helping businesses like yours create effective marketing campaigns that drive results. But before we dive into how we can help, let's first discuss some graphic design tips and best practices for creating visually appealing campaigns.

In a world where data-driven marketing has become the norm, Google's announcement to phase out third-party cookies has left many businesses and marketers feeling uncertain about their future. As a B2B consulting and project management agency, PixelPlan is committed to helping businesses adapt to this change and continue to thrive in the digital landscape, just as we ourselves need to. In this article, we'll explore the impact of Google's decision, the challenges and opportunities it presents, and strategies for businesses to pivot their marketing approaches in a post-cookie world.

In today's competitive marketing landscape, personalisation is no longer a nice-to-have, but a must-have for businesses looking to connect with their audience and drive sales. According to a study by Accenture, 91% of consumers are more likely to shop with a brand that provides relevant offers and recommendations.

So, how can businesses use data to create targeted campaigns that resonate with their audience? The key is to leverage customer data, such as purchase history, browsing behaviour and demographic information, to create personalised experiences that speak directly to the individual customer.

In today's fast-paced business landscape, staying ahead of the curve means leveraging technology to streamline operations, enhance efficiency and drive innovation. However, for many businesses, finding the time and resources to develop and implement custom software solutions can be a significant challenge. This is where outsourcing software development comes in, and PixelPlan is here to help.

At PixelPlan, we understand that as a business owner or executive, your time is precious, and you need to focus on what you do best – growing your business. That's why we offer a range of software development services designed to take the burden of software development off your shoulders, allowing you to focus on your core competencies.

With the rise of digital technology, having a website has become an essential part of any business's online presence. While custom-built websites were once the norm, website builders have become increasingly popular due to their ease of use, affordability and versatility. In this article, we'll compare six popular website builders - Squarespace, Shopify, Wix, Weebly, Wordpress and GoDaddy - based on pros and cons, pricing, user-friendliness, cost and integrations with other applications.

In today's digital age, businesses are constantly looking for ways to measure the success of their marketing campaigns. While click-through rates (CTR) were once the go-to metric, savvy marketers know that there's more to the story. At PixelPlan, we understand the importance of evaluating campaign success beyond CTR, which is why we're diving deep into advanced metrics, conversion attribution models, customer lifetime value (CLV) and return on investment (ROI) calculations.

As a business owner or executive-level employee, you understand the importance of investing in marketing efforts to promote your brand and drive sales. In this article, we'll discuss the importance of measuring your marketing efforts and how you can track your ROI.

In the fast-paced world of technology, software development is a crucial aspect of any business. However, with the constant need for innovation and advancement, it can be easy to overlook the importance of testing in software development. At PixelPlan, we understand the significance of thorough testing and its impact on the success of your business. Testing is a critical step in the software development process, as it ensures that your software is reliable, stable and user-friendly. It allows developers to identify and fix bugs, errors and other issues before the software is released to the public.

In today's competitive market, having a strong brand identity is crucial for businesses to stand out and establish themselves as industry leaders. One of the key elements in creating a strong brand identity is graphic design. Graphic design plays a vital role in communicating your brand's message, values and personality to your target audience. It can help your business establish a consistent visual language that resonates with your customers and sets you apart from your competitors.